Christie’s is delighted to reunite, for the first time at auction, the three greatest cultural icons of the 20th century – Warhol, Elvis and Brando – representing the ultimate heroes of art, music and cinema. These monumental images epitomize the archetype of cool and glamour and exude a raw sexuality and intense power rarely found in Warhol’s work.
Warhol pieces have been on a hot streak selling for huge amounts at auction and if you judge the selling prices by the advertising and marketing by Christie's, this will be one of the biggest sales in some time. For this show they have taken out a huge multipage ad in the Times, created a video and have done a ton on the website, through email and on social media.